Thursday, February 11, 2010
Thursday, December 17, 2009
How To Boost Traffic To Your Blog: SEO for Bloggers
Let search engine index your blog and let people come to your fresh blog. Though you're in World Wide Web, nobody knows you're there. You need to pull kindly those who are potentially waiting for you but don't know where your are. This objective is related to generally known as search engine optimization (SEO). It's too broad to address all. But the most important things will I talk about. Though they're not all but more than enough will be covered. They are about...
How to use keywords as a SEO technique?
As long as SEO is concerned, the keyword comes at front line. You have to find the target keyword/keywords or niche keywords.
What to do with the keyword/keywords? Please read on.....
What to consider when you choose blog templates?
Certainly there is a search engine friendly blog templates. To know whether your blog template is search engine friendly designed, go to Crawler simulation (It's free.) Enter your blog URL and then it'll show you how it looks like when a search engine spider visits your blog site. If you see a lot of html code or java scripts before you see main content, it means your blog is not well designed in the point of search engine optimization. There is a way to hide unnecessary code from spiders, using CSS or div class "hide". Try to make your title tag immediately after head tag and to show up your body content as near to head tag as possible.
How to construct your blog search engine friendly?
Make your blog site structure as simple as possible. This may not be a big issue for bloggers because unless a blogger can design her/his blog system, they have to use a default system. What I mean by this is that most of blog system make permalink be for example, "www.blogcom.com/user/archive/year/month/date/apost.html". See how far the final "apost.html" is from root. It's 5 step further. This is not so good in terms of search engine optimization. You can reduce those steps but you only can do so one or two step because database recognition is concerned behind this story. So the bottom line is that try to make your blog simple but if it's not possible, focus on writing good content. I observed many top bloggers have a bit complicated permalink system yet have lots of traffic.
But if you can make your blog structure simpler without problem, please do so because it is much better for the reader and search engine as well.
Ping your blog
Do you ping? Many pongs will come,then. :-) This may not be an issue if you're using Movable Type, WordPress, Typepad, or Drupal 4.6.0. But consider pinging to Ping-o-Matic!, if your system is not configured to do so. Because it pings to most of important blog search engines and directories in one spot. If your blog application doesn't support to ping automatically to "Ping-o-Matic!", you can do so manually by visiting Ping-o-Matic! Once you type your blog name, blog URL, check where to ping and click "submit ping" button, and don't forget to bookmark. It gives you a convenience because you don't need to type blog name, URL and check where to ping again.
By pinging you make search engine spider crawl you more frequently and make your reader notified faster.
So far you have the most important SEO techniques for your blog. Say, how to use your keywords and where to enter, search engine friendly blog template design, structure and finally ping to "Ping-o-Matic!"
But one thing is missing!
Get inbound links!
- How to use keywords as a SEO technique
- What to consider when you choose blog templates
- How to construct your blog search engine friendly
- Ping your blog
How to use keywords as a SEO technique?
As long as SEO is concerned, the keyword comes at front line. You have to find the target keyword/keywords or niche keywords.
What to do with the keyword/keywords? Please read on.....
- Enter keywords in your blog name: If you named your blog for example, "Ryen's blog", it's not a good idea in the view of SEO. Instead name your blog something like "keyword blog". You need to substitute "keyword" with your "target keyword", for example "mountain bike blog", if your blog is about mountain bike.
- Enter keywords of your post in title tag: Actually most of bloggers don't need to concern about "title tag" because most of blog hosting applications such as blogger, typepad, wordpress, movable type, drupal, etc... care this for you. But you have to use the keyword in your title and then they will include it in the title tag for you.
- Enter keywords in meta description tag, if possible: This may be difficult for most of bloggers because most of blog hosting system don't support this. If this is your case, don't bother with this. To make it possible is almost impossible for the people like me who are not techie at all. But don't worry there is other solution: care your first sentence of the first paragraph.
- Enter keywords in the first sentence: Nowadays many SEO experts say that most of search engines don't look meta description tag. Instead they look for the few words in the first sentence. So care your first sentence to include the keywords, make it fit to describe your whole post and attractive.
- Repeat your keywords in your post: With this an English grammar teacher may not be happy. But as long as SEO is concerned, it's necessary: frankly to say, you have to. General rule says the keyword density should be about 2-3% of whole words in your post
- You may complain "heck, how do I know keyword density." Well, you don't need to count it manually. There is a free tool to check the keyword density. And actually I don't even check it all the time. I just keep in mind 2-3% and check only for some posts that I think worth checking. Having this in mind, the free tool is here. Type the URL of your post, keyword and click "analyze" button. It'll return you the keyword density of your post. If the keyword density is too low, consider repeat the keyword more but don't repeat too much (more than 3%)
- Use your keyword in your blog domain: This improves the ranking of your blog and hence more traffic come to you. If your blog is about "anniversary gift", for example, include it in your domain name so that your blog domain looks like "anniversary-gift.yourhost.com"
- Use your keyword in the link title: Many blogger don't know about this!
- Which one do you think better, "anniversary gift" or "anniversary-gift.your host.com" as your link title? The former is better. The reason? Because search engines value more. So keep in mind that whenever you get link try to enter your keywords in the link title
- Enter keywords in your file name: When you save your blog, use your keyword
- Which one is better, "mypost98.html" or "anniversary-gift-how-to-choose.html"? This time the latter is better because it includes keywords and hence get better chance to be listed in high rank in search engine.
- Enter keyword in alt tag: If you use images in your post, don't forget to put your keyword in alt tag. A 2 cent-tip related to this is that if your Google Adsense doesn't seem to show matching ads with your content, check your alt tag. Maybe it's because you put unrelated words in alt tag.
What to consider when you choose blog templates?
Certainly there is a search engine friendly blog templates. To know whether your blog template is search engine friendly designed, go to Crawler simulation (It's free.) Enter your blog URL and then it'll show you how it looks like when a search engine spider visits your blog site. If you see a lot of html code or java scripts before you see main content, it means your blog is not well designed in the point of search engine optimization. There is a way to hide unnecessary code from spiders, using CSS or div class "hide". Try to make your title tag immediately after head tag and to show up your body content as near to head tag as possible.
How to construct your blog search engine friendly?
Make your blog site structure as simple as possible. This may not be a big issue for bloggers because unless a blogger can design her/his blog system, they have to use a default system. What I mean by this is that most of blog system make permalink be for example, "www.blogcom.com/user/archive/year/month/date/apost.html". See how far the final "apost.html" is from root. It's 5 step further. This is not so good in terms of search engine optimization. You can reduce those steps but you only can do so one or two step because database recognition is concerned behind this story. So the bottom line is that try to make your blog simple but if it's not possible, focus on writing good content. I observed many top bloggers have a bit complicated permalink system yet have lots of traffic.
But if you can make your blog structure simpler without problem, please do so because it is much better for the reader and search engine as well.
Ping your blog
Do you ping? Many pongs will come,then. :-) This may not be an issue if you're using Movable Type, WordPress, Typepad, or Drupal 4.6.0. But consider pinging to Ping-o-Matic!, if your system is not configured to do so. Because it pings to most of important blog search engines and directories in one spot. If your blog application doesn't support to ping automatically to "Ping-o-Matic!", you can do so manually by visiting Ping-o-Matic! Once you type your blog name, blog URL, check where to ping and click "submit ping" button, and don't forget to bookmark. It gives you a convenience because you don't need to type blog name, URL and check where to ping again.
By pinging you make search engine spider crawl you more frequently and make your reader notified faster.
So far you have the most important SEO techniques for your blog. Say, how to use your keywords and where to enter, search engine friendly blog template design, structure and finally ping to "Ping-o-Matic!"
But one thing is missing!
Get inbound links!
Tuesday, December 15, 2009
The MLM Dilemma
Does this sound familiar...?
You have taken ALL of the company training, listened to the tapes, recorded phone calls and live conference calls, read all the company materials and tried the products. You bought some inventory, made business cards, set up the web site that the company provided for you.
You have purchased leads, set up an e-mail campaign and told everyone you know about your awesome company, the cutting edge products and the lucrative compensation plan...you were exited, motivated, dedicated, enthusiastic, positive and committed and yet...your results are dismal.
If all of that sound familiar, I have news for you...you are one of the roughly 95% of people in MLM that have been completely wasting your time, money and infinitely more important...your life! Keep reading...there IS hope!!
I know that there are people in your company who are doing well...making tons of money...but here's the question...can you REALLY duplicate what they are doing??
What is it that the people who are on top have that you don't have? Well, there's bad news...and there's good news!
The bad news is that if you were to take a close look at the top performers in your company, you might notice a few things such as:
1. They have above average communication skills. They can walk into a room or stand in front of an audience and command attention. They just have that skill. Most people can't do that! In fact, the number one fear in North America is public speaking!
2. Maybe they are able to work 22.5 hours per day without sleeping. Some people just have the metabolism that allows them to do far more in a day than others. Most people can't do that either!
3. Maybe they had money to begin with and were able to purchase a position in the company which allowed them to maximize their income potential...most people can't do that either!
4. Maybe they are great salespeople. Maybe they don't mind getting 100 rejections in order to recruit one person, but most people can't do that either!
The point is that there are any number of things that allow some people to just outperform others and usually it's because they really do have some quality, characteristic or skill that others just don't have. This allows them to build enormous organizations only a VERY small percentage of those people actually earn them the big money, and it's normally people who happen to have the same outstanding skills.
After I studied this over many months of failing miserably in MLM...I asked myself this question; ”Where the heck does that leave an average guy like me??" That brings us to the good news!
The good news is that there are people just like me; average people with average skills making a substantial living with Network Marketing, and so can you.
You don't need the "gift of gab" or tons of money to buy your position and you don't need to work 22.5 hours per day or to withstand an onslaught of rejection. So what does the average person need to make a fortune in Network Marketing?
You need only two things:
1. A System that can be duplicated by anyone
2. Education as to how to properly deploy that system
The system can be either automated or not as long as the process takes the prospect through specific steps and brings them to a point where they can decide weather or not they are interested in seeing more.
A good automated system will walk the prospect through the following steps:
1. Attention: I have found that the best way to catch attention is to reduce the flashiness of the presentation. The best attention grabbing tool is a very well written introduction abut YOU, the marketer.
2. Interest: Maintain the prospects interest by providing something with which they can relate. Claims of riches tend to alienate most qualified prospects who are not interested in the hype…they are interested in content. Your system needs to provide strong content which allows the prospect feel that they know you a little.
3. Education: The prospect should learned something new. Some actual valuable information that makes them understand that you have a legitimate business opportunity. Education regarding Network Marketing would be best because it can help you pre-qualify your prospect and eliminate that “pyramid” objection.
4. Desire: By the end of the presentation, your prospect should want more information from you. If your system gives away to much information, the prospect will have no reason to speak with you again.
This is where most people drop the ball, especially when using automated systems. Most people think that their on-line system is going to do the recruiting for them.
I have seen many times when a marketer considers the flash presentation on their company website to be their entire automated prospecting system. The problem with this is that the company website gives away the entire story and rarely leaves the prospect in a state of desire. The prospect can make a final decision without ever having to get to know the marketer. This puts the company, product, or compensation plan in the forefront of the prospect’s mind, instead of the exciting potential of the Network Marketing business itself.
A strong automated prospecting system is just that…a prospecting system, not a recruiting system. We can not exclude personal relationship building from the Network Marketing equation. Which brings us to the second requirement for success in Network Marketing…training.
Training is perhaps the most neglected part of our business. Rule number one is that you should never ever lead with your company, your product or your compensation plan...the reason is very simple...NO ONE CARES!!! Here's why...
When you lead with your business, your products, your opportunity or your comp plan, you are talking about what is important to YOU, not to the prospect. They might listen to you out of courtesy or respect for you, and you might sign up a few people along the way, but your chances of building a solid business in the manner are slim because this approach is not “duplicateable” by most people.
In order for the prospecting process to be effective, you really must build a relationship with your prospect before you introduce your company. This can be done using a combination of your automated system and personal follow-up.
Network Marketing success requires that you deploy a balance of properly designed automation, and training on how to develop a personal relationship with the prospect.
If the automated system is properly designed, and the training is effective in teaching the basics, then the average person can do exceptionally well in Network Marketing.
You have taken ALL of the company training, listened to the tapes, recorded phone calls and live conference calls, read all the company materials and tried the products. You bought some inventory, made business cards, set up the web site that the company provided for you.
You have purchased leads, set up an e-mail campaign and told everyone you know about your awesome company, the cutting edge products and the lucrative compensation plan...you were exited, motivated, dedicated, enthusiastic, positive and committed and yet...your results are dismal.
If all of that sound familiar, I have news for you...you are one of the roughly 95% of people in MLM that have been completely wasting your time, money and infinitely more important...your life! Keep reading...there IS hope!!
I know that there are people in your company who are doing well...making tons of money...but here's the question...can you REALLY duplicate what they are doing??
What is it that the people who are on top have that you don't have? Well, there's bad news...and there's good news!
The bad news is that if you were to take a close look at the top performers in your company, you might notice a few things such as:
1. They have above average communication skills. They can walk into a room or stand in front of an audience and command attention. They just have that skill. Most people can't do that! In fact, the number one fear in North America is public speaking!
2. Maybe they are able to work 22.5 hours per day without sleeping. Some people just have the metabolism that allows them to do far more in a day than others. Most people can't do that either!
3. Maybe they had money to begin with and were able to purchase a position in the company which allowed them to maximize their income potential...most people can't do that either!
4. Maybe they are great salespeople. Maybe they don't mind getting 100 rejections in order to recruit one person, but most people can't do that either!
The point is that there are any number of things that allow some people to just outperform others and usually it's because they really do have some quality, characteristic or skill that others just don't have. This allows them to build enormous organizations only a VERY small percentage of those people actually earn them the big money, and it's normally people who happen to have the same outstanding skills.
After I studied this over many months of failing miserably in MLM...I asked myself this question; ”Where the heck does that leave an average guy like me??" That brings us to the good news!
The good news is that there are people just like me; average people with average skills making a substantial living with Network Marketing, and so can you.
You don't need the "gift of gab" or tons of money to buy your position and you don't need to work 22.5 hours per day or to withstand an onslaught of rejection. So what does the average person need to make a fortune in Network Marketing?
You need only two things:
1. A System that can be duplicated by anyone
2. Education as to how to properly deploy that system
The system can be either automated or not as long as the process takes the prospect through specific steps and brings them to a point where they can decide weather or not they are interested in seeing more.
A good automated system will walk the prospect through the following steps:
1. Attention: I have found that the best way to catch attention is to reduce the flashiness of the presentation. The best attention grabbing tool is a very well written introduction abut YOU, the marketer.
2. Interest: Maintain the prospects interest by providing something with which they can relate. Claims of riches tend to alienate most qualified prospects who are not interested in the hype…they are interested in content. Your system needs to provide strong content which allows the prospect feel that they know you a little.
3. Education: The prospect should learned something new. Some actual valuable information that makes them understand that you have a legitimate business opportunity. Education regarding Network Marketing would be best because it can help you pre-qualify your prospect and eliminate that “pyramid” objection.
4. Desire: By the end of the presentation, your prospect should want more information from you. If your system gives away to much information, the prospect will have no reason to speak with you again.
This is where most people drop the ball, especially when using automated systems. Most people think that their on-line system is going to do the recruiting for them.
I have seen many times when a marketer considers the flash presentation on their company website to be their entire automated prospecting system. The problem with this is that the company website gives away the entire story and rarely leaves the prospect in a state of desire. The prospect can make a final decision without ever having to get to know the marketer. This puts the company, product, or compensation plan in the forefront of the prospect’s mind, instead of the exciting potential of the Network Marketing business itself.
A strong automated prospecting system is just that…a prospecting system, not a recruiting system. We can not exclude personal relationship building from the Network Marketing equation. Which brings us to the second requirement for success in Network Marketing…training.
Training is perhaps the most neglected part of our business. Rule number one is that you should never ever lead with your company, your product or your compensation plan...the reason is very simple...NO ONE CARES!!! Here's why...
When you lead with your business, your products, your opportunity or your comp plan, you are talking about what is important to YOU, not to the prospect. They might listen to you out of courtesy or respect for you, and you might sign up a few people along the way, but your chances of building a solid business in the manner are slim because this approach is not “duplicateable” by most people.
In order for the prospecting process to be effective, you really must build a relationship with your prospect before you introduce your company. This can be done using a combination of your automated system and personal follow-up.
Network Marketing success requires that you deploy a balance of properly designed automation, and training on how to develop a personal relationship with the prospect.
If the automated system is properly designed, and the training is effective in teaching the basics, then the average person can do exceptionally well in Network Marketing.
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