How To Boost Traffic To Your Blog: SEO for Bloggers

Let search engine index your blog and let people come to your fresh blog. Though you're in World Wide Web, nobody knows you're there. You need to pull kindly those who are potentially waiting for you but don't know where your are. This objective is related to generally known as search engine optimization (SEO). It's too broad to address all. But the most important things will I talk about. Though they're not all but more than enough will be covered. They are about...

• How to use keywords as a SEO technique
  

• What to consider when you choose blog templates
  

• How to construct your blog search engine friendly
  

• Ping your blog
  

How to use keywords as a SEO technique?


As long as SEO is concerned, the keyword comes at front line. You have to find the target keyword/keywords or niche keywords.

What to do with the keyword/keywords? Please read on.....

• Enter keywords in your blog name: If you named your blog for example, "Ryen's blog", it's not a good idea in the view of SEO. Instead name your blog something like "keyword blog". You need to substitute "keyword" with your "target keyword", for example "mountain bike blog", if your blog is about mountain bike.
  

• Enter keywords of your post in title tag: Actually most of bloggers don't need to concern about "title tag" because most of blog hosting applications such as blogger, typepad, wordpress, movable type, drupal, etc... care this for you. But you have to use the keyword in your title and then they will include it in the title tag for you.
  

• Enter keywords in meta description tag, if possible: This may be difficult for most of bloggers because most of blog hosting system don't support this. If this is your case, don't bother with this. To make it possible is almost impossible for the people like me who are not techie at all. But don't worry there is other solution: care your first sentence of the first paragraph.

• Enter keywords in the first sentence: Nowadays many SEO experts say that most of search engines don't look meta description tag. Instead they look for the few words in the first sentence. So care your first sentence to include the keywords, make it fit to describe your whole post and attractive.

• Repeat your keywords in your post: With this an English grammar teacher may not be happy. But as long as SEO is concerned, it's necessary: frankly to say, you have to. General rule says the keyword density should be about 2-3% of whole words in your post
  

• You may complain "heck, how do I know keyword density." Well, you don't need to count it manually. There is a free tool to check the keyword density. And actually I don't even check it all the time. I just keep in mind 2-3% and check only for some posts that I think worth checking. Having this in mind, the free tool is here. Type the URL of your post, keyword and click "analyze" button. It'll return you the keyword density of your post. If the keyword density is too low, consider repeat the keyword more but don't repeat too much (more than 3%)
  

• Use your keyword in your blog domain: This improves the ranking of your blog and hence more traffic come to you. If your blog is about "anniversary gift", for example, include it in your domain name so that your blog domain looks like "anniversary-gift.yourhost.com"

• Use your keyword in the link title: Many blogger don't know about this!

• Which one do you think better, "anniversary gift" or "anniversary-gift.your host.com" as your link title? The former is better. The reason? Because search engines value more. So keep in mind that whenever you get link try to enter your keywords in the link title
  

• Enter keywords in your file name: When you save your blog, use your keyword
  

• Which one is better, "mypost98.html" or "anniversary-gift-how-to-choose.html"? This time the latter is better because it includes keywords and hence get better chance to be listed in high rank in search engine.

• Enter keyword in alt tag: If you use images in your post, don't forget to put your keyword in alt tag. A 2 cent-tip related to this is that if your Google Adsense doesn't seem to show matching ads with your content, check your alt tag. Maybe it's because you put unrelated words in alt tag.

What to consider when you choose blog templates?

Certainly there is a search engine friendly blog templates. To know whether your blog template is search engine friendly designed, go to Crawler simulation (It's free.) Enter your blog URL and then it'll show you how it looks like when a search engine spider visits your blog site. If you see a lot of html code or java scripts before you see main content, it means your blog is not well designed in the point of search engine optimization. There is a way to hide unnecessary code from spiders, using CSS or div class "hide". Try to make your title tag immediately after head tag and to show up your body content as near to head tag as possible.

How to construct your blog search engine friendly?

Make your blog site structure as simple as possible. This may not be a big issue for bloggers because unless a blogger can design her/his blog system, they have to use a default system. What I mean by this is that most of blog system make permalink be for example, "www.blogcom.com/user/archive/year/month/date/apost.html". See how far the final "apost.html" is from root. It's 5 step further. This is not so good in terms of search engine optimization. You can reduce those steps but you only can do so one or two step because database recognition is concerned behind this story. So the bottom line is that try to make your blog simple but if it's not possible, focus on writing good content. I observed many top bloggers have a bit complicated permalink system yet have lots of traffic.

But if you can make your blog structure simpler without problem, please do so because it is much better for the reader and search engine as well.


Ping your blog

Do you ping? Many pongs will come,then. :-) This may not be an issue if you're using Movable Type, WordPress, Typepad, or Drupal 4.6.0. But consider pinging to Ping-o-Matic!, if your system is not configured to do so. Because it pings to most of important blog search engines and directories in one spot. If your blog application doesn't support to ping automatically to "Ping-o-Matic!", you can do so manually by visiting Ping-o-Matic! Once you type your blog name, blog URL, check where to ping and click "submit ping" button, and don't forget to bookmark. It gives you a convenience because you don't need to type blog name, URL and check where to ping again.

By pinging you make search engine spider crawl you more frequently and make your reader notified faster.

So far you have the most important SEO techniques for your blog. Say, how to use your keywords and where to enter, search engine friendly blog template design, structure and finally ping to "Ping-o-Matic!"
But one thing is missing!

Get inbound links!

The MLM Dilemma

Does this sound familiar...?

You have taken ALL of the company training, listened to the tapes, recorded phone calls and live conference calls, read all the company materials and tried the products. You bought some inventory, made business cards, set up the web site that the company provided for you.

You have purchased leads, set up an e-mail campaign and told everyone you know about your awesome company, the cutting edge products and the lucrative compensation plan...you were exited, motivated, dedicated, enthusiastic, positive and committed and yet...your results are dismal.

If all of that sound familiar, I have news for you...you are one of the roughly 95% of people in MLM that have been completely wasting your time, money and infinitely more important...your life! Keep reading...there IS hope!!

I know that there are people in your company who are doing well...making tons of money...but here's the question...can you REALLY duplicate what they are doing??

What is it that the people who are on top have that you don't have? Well, there's bad news...and there's good news!

The bad news is that if you were to take a close look at the top performers in your company, you might notice a few things such as:

1. They have above average communication skills. They can walk into a room or stand in front of an audience and command attention. They just have that skill. Most people can't do that! In fact, the number one fear in North America is public speaking!

2. Maybe they are able to work 22.5 hours per day without sleeping. Some people just have the metabolism that allows them to do far more in a day than others. Most people can't do that either!

3. Maybe they had money to begin with and were able to purchase a position in the company which allowed them to maximize their income potential...most people can't do that either!

4. Maybe they are great salespeople. Maybe they don't mind getting 100 rejections in order to recruit one person, but most people can't do that either!

The point is that there are any number of things that allow some people to just outperform others and usually it's because they really do have some quality, characteristic or skill that others just don't have. This allows them to build enormous organizations only a VERY small percentage of those people actually earn them the big money, and it's normally people who happen to have the same outstanding skills.

After I studied this over many months of failing miserably in MLM...I asked myself this question; ”Where the heck does that leave an average guy like me??" That brings us to the good news!

The good news is that there are people just like me; average people with average skills making a substantial living with Network Marketing, and so can you.

You don't need the "gift of gab" or tons of money to buy your position and you don't need to work 22.5 hours per day or to withstand an onslaught of rejection. So what does the average person need to make a fortune in Network Marketing?

You need only two things:

1. A System that can be duplicated by anyone
2. Education as to how to properly deploy that system

The system can be either automated or not as long as the process takes the prospect through specific steps and brings them to a point where they can decide weather or not they are interested in seeing more.

A good automated system will walk the prospect through the following steps:

1. Attention: I have found that the best way to catch attention is to reduce the flashiness of the presentation. The best attention grabbing tool is a very well written introduction abut YOU, the marketer.

2. Interest: Maintain the prospects interest by providing something with which they can relate. Claims of riches tend to alienate most qualified prospects who are not interested in the hype…they are interested in content. Your system needs to provide strong content which allows the prospect feel that they know you a little.

3. Education: The prospect should learned something new. Some actual valuable information that makes them understand that you have a legitimate business opportunity. Education regarding Network Marketing would be best because it can help you pre-qualify your prospect and eliminate that “pyramid” objection.

4. Desire: By the end of the presentation, your prospect should want more information from you. If your system gives away to much information, the prospect will have no reason to speak with you again.

This is where most people drop the ball, especially when using automated systems. Most people think that their on-line system is going to do the recruiting for them.

I have seen many times when a marketer considers the flash presentation on their company website to be their entire automated prospecting system. The problem with this is that the company website gives away the entire story and rarely leaves the prospect in a state of desire. The prospect can make a final decision without ever having to get to know the marketer. This puts the company, product, or compensation plan in the forefront of the prospect’s mind, instead of the exciting potential of the Network Marketing business itself.

A strong automated prospecting system is just that…a prospecting system, not a recruiting system. We can not exclude personal relationship building from the Network Marketing equation. Which brings us to the second requirement for success in Network Marketing…training.

Training is perhaps the most neglected part of our business. Rule number one is that you should never ever lead with your company, your product or your compensation plan...the reason is very simple...NO ONE CARES!!! Here's why...

When you lead with your business, your products, your opportunity or your comp plan, you are talking about what is important to YOU, not to the prospect. They might listen to you out of courtesy or respect for you, and you might sign up a few people along the way, but your chances of building a solid business in the manner are slim because this approach is not “duplicateable” by most people.

In order for the prospecting process to be effective, you really must build a relationship with your prospect before you introduce your company. This can be done using a combination of your automated system and personal follow-up.

Network Marketing success requires that you deploy a balance of properly designed automation, and training on how to develop a personal relationship with the prospect.

If the automated system is properly designed, and the training is effective in teaching the basics, then the average person can do exceptionally well in Network Marketing.

Clickbank Vendors: Two Simple Ways You Can Help Affiliates Protect Their Commisions

1) How To Remove Your Affiliates Clickbank Id From The URL.

As a merchant, you can hide the clickbank affiliate id for your affiliates by creating a redirect page and pointing your default hoplink to the redirect.

When some uses your hoplink http://hop.clickbank.net/?affid/yourid, the cookie will be set and they will land on your redirect page.

The redirect will send them to your domain without adding the ?hop= information. The cookie is already set and does not need to be shown.

This will help protect your affiliates commission and give your site a more professional appearance.

In the code examples below, you will need to replace [ and ] with less then and greater then symbols.

Create a file called hoplink.php

Add the following code

[?php 
header("Location: http://www.yourdomain.com"); 
exit; 
?] 

Upload hoplink.php to the root of your domain.

Login into your clickbank account.

Click to view or modify your account settings.

Click to modify your account.

Under Business Info, change the url of your website to be http://www.yourdomain.com/hoplink.php

Click on save changes.

Now when a visitor clicks on a hoplink, it appears that they came directly to your site and the affiliate's id is no longer exposed. For this technique to be completely effective, the affiliate needs to cloak the hoplink as well.

2) How to Cloak Your Clickbank Vendor Id Using PHP

Most clickbank affiliate theft is caused by the fact that is easy to rebuild a hoplink and get credit for your own purchase. All you really need to know is the vendor id.

All you have to do is look at the source code of a typical sales link and you will see the vendor id.

For example: http://www.clickbank.net/sell.cgi?YourVendorId/1/Product_Description

To rebuild the hoplink you simply use http://hop.clickbank.net/?AffiliatesId/YourVendorId

Now when you click on the hoplink and the original affiliate has lost a sale.

As you can see, without knowing the vendor id, you can not successfully rebuild the hoplink and the affiliates sale would be protected.

Below is an example of how to do this in PHP.

You will need to replace [ and ] with less then and greater then symbols.

Create a file called order.php

Add the following code

[?php 
header("Location: http://www.clickbank.net/sell.cgi?YourVendorId/1/Product_Description"); 
exit; 
?] 

Just replace YourVendorID with your Clickbank ID

Replace 1 with your product number

Replace Product_Description with your Product Description

Upload order.php into the same folder as your sales page.

Now link to order.php instead of using the raw order link and your Vendor ID is never exposed

This will make it very hard for affiliates to rob other affiliates of their commissions.

I encourage you to make these simple changes to protect the commissions of your affiliates.

The BIG Dream Life

In Network Marketing one of the single most important keys to success is simply having a dream. Unfortunately most people lose sight of this dream due to the harsh realities of life and therefore fail miserably in this industry. On the other hand those who never lose sight of this dream seem to have what takes to stay the course and learn the ropes until and one day find themselves living a life better then they could have ever imagined it.

Today I’m going to give you a picture of The Big Dream Life. Please, if you are struggling in this industry, take hold of it, mold it into your own, and one day you too will be a living, breathing testimony to the life changing power contained inside a few thoughts.

The Big Dream Life

It’s 9:36 am when your eyes suddenly pop open. You sit up in bed with a smile on your face and thank God for all the many blessings he has given you and your family. After a yawn and a good stretch, you give your sleeping beauty (Wife) a kiss on the cheek then head to the kitchen. In no hurry, completely content and relaxed because you don’t have the stress that 90% of America has called “A JOB”. On the way to the kitchen, you find your little ones peeking around the corner in attempt to give Daddy a good morning “BOO”. You decide to play along and act really surprised when they jump out even though this is the everyday routine. At this point, you see your wife walking down the hall with a smile on her face and greet her good morning with another kiss. You have breakfast with your family then head to the office (first door to the left). You check a few emails make a few calls then call it quits for the day. After this hard days work ( ha ha) you decide to take your family on a surprise trip to Sea World. They are excited when they hear the news and begin packing for the trip. On the way out you decide to check the mail and find a nice check made out to you for $18,578.63. You hand the check over to you wife; she looks at it and says “not bad for a weeks work”. You both chuckle and head to your destination.

Now that’s what I call living! Please take this dream and expand on it, don’t let the ups and downs of life come crashing down on your dream and kill it forever. You deserve to live it so LIVE IT.

How Not To Fail In Network Marketing

My friend Mike said that, 'people fail in mlm, network marketing, internet marketing, or home business opportunities for two main reasons.

1. Most people start with a shoe string budget, but since they don't know how to effectively advertise and promote their businesses, they run out of money without having the opportunity grow and explode their business.

2. They pitch their mlm, network marketing, internet marketing, or home business opportunities to their family, friends, and co-workers. Then they run out of people to talk to, and out of money to advertise.' That's a sad scenario.

The key to not fail in mlm, network marketing, internet marketing, or home business opportunities; is to implement a franchise system with a proven marketing strategy that works. Sort of like Mc Donald's, the casinos in Las Vegas, movie theaters, and others.

For intance, do you think Mc Donald's is in the hamburger business? How about Las Vegas' casinos? They advertise, "what happens in Vegas stays in vegas." Movie theaters, Do you think they could stay in business by merely selling admission tickets?

Let me tell you why Mc Donald's can afford to sell a burger for a $1 dollar. Because it knows that when you buy that extra slice of cheese, fries, and soda, it will make a huge profit margin on them.

Las Vegas casinos lure you with their entertainment advertising, but they don't tell you that they want you to lose all your money in gambling which is where the real money is made.

The same with movie theaters, you take your family to watch a movie, and you easily spend $40 bucks in popcorn, sodas, and candies, not including the admission tickets!

Do you see what is going on here? Do you see the marketing strategy at work? If these businesses did not a have a game plan, they would go out of business or they would have a hard time staying in business.

The question that must be popping in your mind by now is, what does that have to do with my mlm, network marketing, internet marketing, or home business opportunity? It has a lot to do with it, if not all of it! The strategy is based on the ABC business model. Once you understand it and apply it to your mlm business, network marketing business,internet marketing business, or home business opportunity__viola! Your business will explode!

What is this ABC business model, and why is it vital to your, mlm business, network marketing business, internet marketing business, or home business opportunity? Let's just say that part A, part B, and part C, all three parts compliment each other.

Part A is the most important of the three parts, yet most people only use part B and C. Especially if you are advertising your business on a shoe string budget! Do you see now why people fail in business? Can your mlm business, network marketing business, internet marketing business, or home business opportunity survive on parts B and C only? Sure it can, but it will cost you a fortune in advertising, and I guarantee it!

Part A is designed to help you fund your advertising, and generate prospects for your business.

Part B is designed to put quick cash in your pocket to pay bills or to invest to further grow your business, and part C is your long-term residual income.

How does part A help you fund your advertising so you don't run out of money? Simple. Sell a low cost high volume item that is closely related to your mlm business, network marketing business, internet marketing business, or home business opportunity. Something easy to sell whether you are an expert or not. It could be a nutrition product, a service, or an affiliate program, but it has to be closely related to your mlm business, network marketing business, internet marketing business, or home business opportunity. The reason for doing that, is that it is a lot easier to sell $500 dollars in retail products than it is in building a $500 residual income, do you follow?

Just to give you a perfect example, as a network marketer, would you buy a business that is worth $1,000 to $2,000 dollars without thinking about it,or would you be more inclined to buy an inexpensive book that shows you how to be successfull with that business? If you are like me, you would buy the book and educate yourself first. A book like this would be a retail product that sells easily.

By implementing Part A which will lead to Part B and then to part C, your mlm business, network marketing business, internet marketing business, or home business opportunity will always be up and running, and no longer worried about running out of advertising funds.

Part B in mlm business, network marketing business, internet marketing business, or home business opportunities comes in the form of fast start bonuses aka "bread and butter." As you continue to implement part A it will not only fund your advertising campaings, but also will generate endless prospects for your business. Remember, Part A has to be closely related to your main business.

Do you see now why part A is so vital for your business?

When you do your advertising, vary your advertising. Do not rely solely on one form of advertising. My wise friend Mario said, "a table can not stand on one leg, (a conventional table) and neither will your mlm business, network marketing business, internet marketing business, or home business opportunity be able survive on one form of advertising alone.

Apply this ABC business model in your mlm business, network marketing business, internet marketing business, or home business opportunity and you will never ever have to worry about running out of money,or failing in this industry again.

Scams, Pyramids, Powerlines and Ponzi

What are pyramid, powerline and Ponzi schemes? They are all different versions of the same thing... Illegal business ventures. They are illegal, and have the potential to financially devastate participants when the compensation system collapses. And it always collapses.

To understand why the pyramid is inherently flawed, you have to understand how it works. Most people confuse pyramid schemes with legitimate MLM (multi -level marketing) programs, because the difference between the two can be quite fuzzy.


Just because a compensation plan is based on a matrix does not necessarily mean that it is a pyramid. With a pyramid, the entity at the top always makes more money than everyone else is the program. It is impossible for any other person in the pyramid to even make as much as the person on the top.

Typically, pyramid schemes require an initial investment, usually substantial, and earnings are based on recruiting new members to make that initial investment as well.

Those participating in a pyramid program are lead to believe that they are at the top of their own little pyramid, when in truth, they are somewhere at the bottom of the grand pyramid. The program owner is at the top of the pile; therefore the creator of the program is the company. The company always gets a percentage of the new members' initial investment, and the remaining portion is distributed to the person responsible for the new membership. So, as the pyramid grows, the guy at the top, the "company" gets richer and richer for doing next to nothing, and your earnings are completely dependant upon how many new recruits you can come up with each month, whether it be based on a once off membership fee, or a monthly subscription to the program. If you don't bring in new members, you won't get paid.

Now here comes the major flaw in the system... Commissions are paid based on members recruited. There is a finite number of people who can be recruited. Therefore, once the program has maxed out, and there are no more people to recruit, those at the bottom of the pyramid will never recover their initial investment, let alone make a profit. The pyramid collapses and the guy at the top, the one who got stinking rich, takes off for the Bahamas and is never heard from again. Meanwhile everyone else is wondering what happened, and why they're not getting paid. He gets a nice tan, while you're wearing egg on your face, and all the friends and family that you brought into the program are hating you.

So what makes MLM different?

Legitimate multi-level marketing programs provide customers with a tangible, physical product, or a usable service. Commissions are based of the sale of actual products and/ or services, not membership fees. You can sell an infinite amount of products to a finite amount of people; therefore the system maintains itself; it won't self destruct, and people will make money.

MLM programs are based on a matrix, but since there is an actual product being bought and sold, the company receives a percentage, so it can produce more product to sell, and the member/ distributor earns a commission based on the actual products sold. As long as the company continues to produce a product for resale, the distributor has the ability to earn an income. Even if you stop referring new customers, if you keep your existing ones buying, you will continue to generate an income.

The key to making a large income in an MLM is to encourage existing customers to make repeat purchases in addition to finding new customers.

Consider this example from a traditional sales business:

Your father purchases a car from Dealer X. He gets a good deal on the car, and likes the product and the service he receives. So, the every time he wants to buy a car, he returns to Dealer X. (This means repeat sales and commissions for Dealer X.) In the meantime, your dad recommends Dealer X to a few friends, who buy cars. Dealer X, appreciating the referrals your dad has provided, gives your dad an extra discount on his next car purchase.

This sounds like a fair and equitable business dealing right?

That's because it is totally fair and legal.

Now, think about this multi-level marketing situation:

Your mother belongs to a catalogue shopping club. As a member of this club, she is entitled to savings on the products she buys, and in-home delivery of her purchases.

Mom shops there every month without fail, because she enjoys the products and the service she receives. She deems it a good value.

Mom is so delighted with her shopping club membership that she tells her friends about it. Some of those friends also join the shopping club and begin shopping there month after month. In appreciation for your mom's referrals, the company pays her a commission each month, based on the products her referrals purchase.

If one of Mom's friends refers someone to the shopping club, the company will give the friend a commission on products purchased by the new customer, plus they will give a smaller commission, from that sale, to Mom because she referred the friend who referred a friend. This is called an override commission. This is where the matrix comes into play. The matrix allows Mom to earn override commissions to a certain level for indirect referrals, generated by her direct referrals. This is how the company shares its income with its customers...

Example of a 3 x 4 multi-level marketing matrix:

Mom introduces Aunt Sally to the company. Each time Aunt Sally spends money with the company, Mom earns a 10% commission on what Aunt Sally buys.

Aunt Sally refers Cousin Meg to the company. When Cousin Meg shops, Aunt Sally earns a 10% commission on Meg's purchases, and Mom earns a 5% override commission.

Let's say that Aunt Sally also refers Uncle Bob and Cousin Sue. Uncle Bob's purchases and Sue's purchases will generate another 10% commission for Aunt Sally, and another override commission for Mom. This process continues, allowing Mom to earn an override commission up to 4 levels deep. Click here for an illustration.

Again, because the sale of actual products are involved, the commission structure is solid. The only way that Mom would stop earning commissions would be if:

A. The company stopped producing products and closed down.
B. Every referral in Mom's matrix quit buying products on their own.
C. Mom terminates her relationship with the company.

Each multi-level marketing business has its own compensation plan. The above is just an example of how an MLM marketing plan can work, to demonstrate the difference between a pyramid scheme and a legitimate network marketing business.

Pyramid schemes have given network marketing companies and their business opportunities a black eye, because they disguise themselves as a multi-level marketing income opportunity, in order to draw people into them.

Here is an example of a so-called one up program, where you pay the company an membership fee, and they promise to do all the recruiting work for you. The first member the company recruits for you pays their fee to the company (your sponsor). The company then promises that you will make 100% commission of the next sale and every other sale that the company makes for you. All you have to do is advertise the web site they give you and some automated system the company has in place, will do the rest for you.

Sounds great... right? WRONG!

The way this scheme really works is that your sponsor aka the company, only recruits at two levels. The first level, where they receive 100% of the money collected, and on the second level, where they also get 100% of the money collected, based on the one up marketing scheme. The company grows wider, not deeper, so everyone on the the first and second levels never see a second sale. They lose their initial investment and spend the rest of their lives waiting for the second sale to come in just to break even. Meanwhile, your the company/ your sponsor makes buckets of money and laughs all the way to the bank. Click here for illustration.

There are plenty of legitimate network marketing business opportunities available, and twice as many schemes. You must do your due dilligence and investigate a company before handing over your money. Find others who are involved in the business and find out if they've made any money. And, stay away from programs which have no product or service for sale. If the only way to generate commissions is from the membership fees paid by others, then you are looking a a pyramid scheme, and you will eventually lose, even if you make a little something out of the gate. Pyramid schemes always fail.

Get Your Book Done … Now!

I don't believe in writer’s block. (I can hear the gasps of disbelief already.) Listen: If you hire a plumber to come to your house and fix a problem, do you expect him to say, "Sorry, I can't figure out what your problem is. I think I have plumber’s block"? Probably not, and if he did, you'd toss him out and call another guy faster than you can say Drano. Not that plumbing can be compared to writing, but if we follow the proper steps to get the job done, I find that writer’s block melts away, the drains are unclogged, and the words start flowing like water from a faucet. But what are these "steps"? Well, a big part of my job as a book marketing specialist is to help people create something they can actually market: a finished book. Many of us have ideas aplenty but not a clue how to get them down on paper.

Unlike other professions, authors operate under a whole different set of rules. We often can't just sit down and pound out a story, and those who do have created their own formula for doing so. We see this huge story with all sorts of directions we want to take it, we see the cover, we see the characters, we see the market potential. Then we see Katie Couric or Oprah smiling and holding up our book for the whole world to see. Then we glance back down at our monitor and see a tormenting blinking cursor and blank screen. And we are again reminded of what a failure we are. We have all these stories and nothing on paper. We are idea generators. We have zillions of them running through our minds, but none of them on paper. Unless you make your money in a think tank, operating this way probably isn't getting you any closer to your goals.

When a project looms before us, it’s like this big elephant -- huge, overwhelming and ready to stomp us flat any minute. There’s an old saying: "How do you eat an elephant? One bite at a time." The same is true for writing. You finish a book, one step at a time. But to create these steps, you first have to break down your book into manageable, bite-size pieces. This can be accomplished by creating a TOC (table of contents) that can guide you through the book. My reasoning behind this is as follows: You'd never think of driving from California to New York without a map, right? Well, how can you expect to finish your book without one? Your TOC is your roadmap, guiding you through your book. If your chapters don't have individual headings, then write a 2-3 sentence description of what the chapter encompasses. Don't get too elaborate on this. Remember, it’s not going in your book; it’s just a brief descriptor. Once the TOC is outlined, you'll have a vision of your book from star! t to finish. A few things that creating this TOC will do for you: It will show you any gaps in your story that might need to be fleshed out, and it will give you a sense of completion, of seeing the book or project actually done, and this is a serious psychological turn-on for most authors, because we often live in a world of half-completed projects. Sometimes this step alone can propel an author enough to get their book done, or at the very least give it a darned good kick-start.

Once you've developed your TOC, you'll want to go through it and create a "to do" list. Regardless of what genre your book is, you will always have a to-do list. Whether it’s getting endorsements, doing research, or getting approvals for quotes or excerpts for your book, this to-do list will become yet another item that will help propel your book toward completion.

Once the to-do list is done, set it aside. Now you should have your completed TOC with a vision of the entire book and a growing list of items that will need to be handled for the book to get done. Now the real fun begins.

Some books on writing will tell you to set aside a day or two a week, or an evening here and there to get your book completed. I disagree with this theory, and here’s why: You need to stay dialed into your topic. When I was working on an upcoming book, I would often put the project aside for days or weeks at a time, promising myself to schedule time "as soon as I could." Well, that rarely happened. What I found is that if I set aside some time every day to do something on the book, I got it completed a lot quicker. The more you keep your hands in your project, the more it will stay at the front of your mind and on your radar screen, and the more energy you will invest to finish it. I won't tell you to set aside hours of your time each day -- in fact, you don't even have to set aside an hour. Take 15 minutes, or even five -- whatever your schedule permits. If this seems like a ridiculously short amount of time, consider this: You now have your to-do list and your outlined TOC! . If you are short on time one day, pick a quickie item from your to-do list and get it done. If you have more time, then pound out a chapter or two. The idea behind creating the to-do lists and a TOC is to not only give your project a structure, but to also eliminate any and all excuses for getting it done. Don't feel like writing today? No problem. There’s probably a mountain of research just waiting to be traversed. Get the picture?

But let’s say you can't even get through the TOC. "My book has too many layers," you lament. "Too many back stories, tons of stuff going on. I can't possibly be expected to filter it down into a neat little TOC." Yes, you can, and you must. If your book has no focus, your book will have no focus. It’s as simple as that. But it doesn't stop there -- if your book is all over the place and you do actually manage to get it done, you'll never be able to keep a reader interested because you will be the only one who will get it, and what’s the point of that? What you'll need to do in this case is find the "core" of your book or the focus of your story. Ask yourself this: What’s the one thing this book cannot do without? What’s the one thing this story circles around? That’s your core. If you're still coming up with three or four things that your story circles around, you aren’t focused enough and neither is your book. Find that one thing and build your story or book
around it.

If you follow these steps, your book will get finished quicker than you could have ever imagined. And the once-dreaded writer’s block will go from a stumbling block to a building block.

The Art of UpSelling: Three Tips to Generate More Sales Effortlessly and 3 Ways People Blow It

Here is the good news. The hardest sale you will ever make to a customer is the first one. With the first sale, if you deliver on your promise to the customer, you establish a mutually-beneficial relationship. The customer gets what he or she wants, and you get what you want. Also, once you have received a "yes" commitment from a customer, it's easier to continue the positive pattern of continued "yeses". The customer finds it hard to break the affirmative sequence. You then will have the opportunity to Upsell them.

Upselling refers to when you help a customer decide to buy a little extra or “up-grade” slightly the final purchase. A car dealer, for example, might inform customers at the time of ordering about upholstery protection and undercoating. A shoe salesperson might suggest that when you buy a pair of shoes that you also use some weather protectant spray. These are usually small purchases that the buyer doesn’t have to put a lot of thought into. The bonus is they can be extremely profitable for you as the sales person and for your organization.

Following are three key tips to effectively upsell your customers.

1. Up-sell where it makes sense. Say a customer purchases an e-book from your website. Instead of trying to upsell your customer on a $3,000 seminar, ask if he'd considered purchasing a $97 teleclass that teaches the work from the e-book.

2. Use sales incentives. Once you've received the first sale, offer a discount on the second item. Give the customer a 10% discount off their first teleclass. Sometimes a very small price break is enough to get that extra sale.

3. Identify buying patterns. Take note of how many customers who purchase e-books also buy teleseminars. This kind of information tells you what items to pitch and when. Your grasp of market research will impress potential buyers as well: telling consumers that 90% of the people who buy e-books from you also buy seminars might tip them towards making that extra purchase.

The best part of upselling is that it’s practically effortless. Since it’s done after the customer has decided to go ahead with a major purchase, the hard part of the sales conversation has already been done. You’ve already established rapport, identified needs, summarized, presented benefits, asked for the order and handled objections. Upselling is just presenting the information in a “by-the-way” assumptive manner.

Also, make sure that you include an upsale opportunity in your autoresponder within your shopping cart. For example, someone buys an e-book. In your autoresponder, thank them for their purchase and ask them if they would like to register for the teleclass on the same subject for a discount.

So if it is so easy, you might be asking, how can I go wrong?

The 3 biggest mistakes in upselling:

1. No attempt is made to upsell. I can hear it now as I write this article. “I hate to sell”, “I don’t want to bother people”, and the ever popular “They are probably going to say no”. This upselling business might all sound a bit contrived, but let me introduce another perspective to look from assuming that you only provide top notch products and services that can make your customers life easier and more enjoyable.

If you had information or a product that could help people improve the quality of their life, wouldn’t you actually be doing a disservice to them to not offer it. You would actually be withholding valuable information from them. And here is the thing… they do have the right to say no. AND you are in business. If you don’t offer or ‘sell’ your services or products to prospects, you won’t have a business much longer and then all the people who need you won’t have access to you.

2. The salesperson comes across as being pushy. How can you avoid this? Being assumptive is the key. You’ve got to assume that the customer will naturally want your product or service. Begin the upsell with a brief benefit, and then if possible, add something unique about what you’re selling. To avoid sounding pushy, particularly if the upsell requires some elaboration, ask for the customer’s permission to describe it.

3. The upselling is made in an unconvincing manner so the customer generally refuses. This issue really links back to the objects made in number one, which is you don’t feel comfortable ‘selling’, so you don’t really make an effort. If you believe in your products and services, let the buyer see your passion. If you don’t…it is time to go back to the drawing board.

How to Create Your Own Information Product Even If You Are a Hopeless Writer!

You have been longing to have your own information product in your own name. However, you learn that you are just plain hopeless when it comes to writing that you are ready to resign to accept the fact that you just don’t have the flair for writing!

Maybe writing is not your forte. Or maybe English is not your first language. Perhaps, you’ve been living the life of a jack of all trades; you have almost every skill but for once, you wish you were a master of something.

Whatever the reason is, creating your own information product is a plain mission impossible. Or is it? What if I tell you that you can still create your own information product even if you are NOT an expert of any kind and above all, you DON’T have to write?

No, I’m not talking about being an affiliate or reseller here. We are going to get you an information product with YOUR name on it. Comforting to know there is a door to possibility all wide open now?

Great! And I’m just about to tell you how you can do just that! Here are three fantastic ways you can have your own quality information product WITHOUT having to write and in some cases, not even a single word!

The first two ways cost money. The last way can be done free.

1. Hire a ghostwriter

Quite simply, you hire a ghostwriter to create the information product on a subject or topic of your choice (or more accurately, on demand!) but it the product would appear under your name. Normally, ghostwriters don’t take any credit at all and hence the term “ghostwriting”.

Hiring a ghostwriter to write for you can be costly. However, if you have the money to compensate your inability to write a good report, this is for you.

You can go to http://www.elance.com/ and search for a writer who can help with creating your own information product.

2. Buy Private Label Rights to a collection of articles or product.

Quite simply, you buy raw contents (which can come in the form of articles or .doc files which you can edit in Word program) from the original authors or authorized resellers. You can then edit them anyway you like and most importantly, put your name on them and claim authorship!

Private Label Rights seem to be the “in-thing” in Internet Marketing now, though Private Label Rights, in nature, has been on Earth for a very long time, which I suspect dates way back to very long time ago.

This method costs money, too, but it does not cost near as much as hiring your own ghostwriter to get the task done in most cases.

The drawback however, is that if the Private Label Rights to the products or articles are being sold in large numbers, it can dilute the value and quality of the same products or articles as there would literally be many purchasers using the same content at the same time.

If you have limited writing skills, you can still make substantial changes to the raw contents. You will do well to also choose Private Label Right to articles or products on sale with limited copies on sale.

3. Get someone else to write for you… through an interview!

The above two methods cost money on your part. Now, here’s the third and free method. You get someone else to create the product for you.

Sounds hard? No, it sounds impossible! Not only are you going to get other people to write for you, you are also not going to pay them! How? Easy. Conduct an interview. It’s free, and it puts your interviewees in the limelight. More often than not, people are glad to be interviewed, even if it’s free.

If you are planning to create an information product on copywriting, you can approach practicing copywriters for an interview. You can remind them that it won’t take much of their time and you may name some benefits from working with you on this project.

If you know of any experts offline, you can arrange for a verbal interview in person or by phone and sell your information product in BOTH text and audio format!

In return, you can thank your interview candidates for participating by giving them some free valuable gifts. Maybe you can get your interview candidates to strike up a Joint Venture with you in selling the complete information product created by everyone with you being the compiler and facilitator. Perhaps you can convey special Resell Rights to the information product just for your candidates if they are marketers.

At least and above all, you’d better be successful with marketing your product!

With three powerful methods to choose from, creating your own information product without having to write on your part is now possible, even for a hopeless writer like you!

When you make your first bucks from your Internet Business, you may want to take me out for a meal if we happen to be nearby.

Britney Spears Branding

How would you like to sell as much in one year as Britney sells in one day or in one hour? Have you put much thought into how marketing empires are created? If you're selling anything then you're a marketer and you should study the biggest successes to follow in their footsteps.

We've all heard of branding, but do you do it? Have you branded yourself? If you have, are you expanding your marketing opportunities with your brand?

Once you've created a name, built successful marketing campaigns and gotten people to know and like who you and your company are don't stop there.

The real money is in building multiple streams of income. Once your brand begins to build you can diversify to create your own franchise. Think Star Wars, Harry Potter, the books for "Dummies." You don't have to be a celebrity or an acclaimed author to cash in, but we can definitely learn from them.

Here are some examples:

Britney Spears makes money on CD's, concert sales, posters, books, movie appearances, TV appearances, videos, Pepsi commercials and other endorsements.

Paul Newman makes money on movies, and makes money for charity on salad dressing, pasta sauce, popcorn, salsa, lemonade, steak sauce, cook books, T-shirts, hats, and sweatshirts.

Mark Victor Hansen and Jack Canfield (The "Chicken Soup For The (fill in a lucrative target market here) Soul" authors make money on a series of books and tapes so large and profitable that they have their own book rack at Barnes and Noble stores everywhere. There are over 35 titles and 53 million copies in print in over 32 languages. What if they would have stopped with the first title and not bothered to expand the money making potential of their brand?

Talk about branding! ...and they get other people to send them stories for free so they don't even write the books. Beyond this, they make money from other books and tapes, public speaking, joint ventures, and seminars.

Robert Kiyosaki (author of "Rich Dad, Poor Dad) makes money from books, tapes, board games, public speaking, seminars, an affiliate program, game events, teleconferences and real estate.

There are limitless possibilities of where you can go in expanding or capitalizing on your brand. Mark and Jack have used their "Chicken Soup" fame to sell unrelated products that are also directed at helping people live the lives of their dreams. Paul Newman is using his fame as an actor to sell food and sauces that have nothing to do with the movies he's been in.

So don't limit yourself. As your success builds over time continue to write down new and bigger goals. Imagine what you would do and what products you would create if you were already famous in your field. What would you sell? How would you market? How would you expand your empire?

You are a brand and so is your company. Even before you had a business everyone you came into contact with had an idea of who you were (your brand) because of how you presented yourself. Now it's time to be aware of the brand your building and make the most of it.

Hey, we can't all be Britney, but we're missing the boat if we don't learn from watching her cash in.

Co-Branding For More Traffic

The opportunity to promote your web site on the internet grows daily. Unfortunately, so do the number of sites that compete for product placement and web traffic. As a response to this increased competition, many savvy marketers are turning to co-branding to provide them with an edge over their competition. By participating in co-branding programs, these web marketers can provide more tools, resources and "sticky" content than their competitors.

A co-brand program is usually an arrangement where a web page, company, or organization allows a licensee or participant to include the licensee's logo or brand on the product offered by the licensor. The benefit to the licensee is increased brand exposure, and the ability to offer a product that would otherwise be unavailable to their clients. The benefit to the licensor can be increase advertising revenue, or in many cases on the internet, increased web traffic. An example of this type of co-branding would be syndicated stock ticker that could be posted on your site, and branded with your logo. An example of this can be found at the Wall Street Trader Co-brand site

The opportunities to co-brand on the internet are expanding from content to actual software and products. IP Ware real estate software (link) offers free co-branding and co-branded web links on the software's start page so that consumers are exposed to co-branding every time they start the software. The Internet Toolpad will actually insert your logo into a host of freeware for a small charge. There are also a number of organizations that will accept co-branding in exchange for cross promotion and increased traffic.

Regardless of the type of co-branding, the benefit in increased traffic and site "stickiness" is apparent. By using the branding and promotional resources on the internet wisely, the internet marketer can offer more options, better solutions, and more attractive content
than their competition.

Twitter Tools

Here are some twitter tools that could help manage your twitter account

1. Buzzom - Grow your number of followers, Reciprocate those who follow you, Flush those who does not follow you



2. TrueTwit - Stop Wasting time on spammers, let true twit verify your followes

3. thewin - Automatically unfollow anyone that stops following you

Selling Effortlessly by Numbers

My whole world changed once I realised that selling was really not hard to do. You don't need any fancy scripts. Neither do you need any clever closing phrases such as "which color would you prefer blue or green?" Every sales training school I ever attended failed to make me into a salesman. All those clever closing techniques probably work for some, but they just did not click with me.

Most newcomers to selling are actually scared rigid at the thought of face-to-face selling. They just cannot survive the constant rejection. You can never expect everyone to say "yes" and the emphatic word "no" just destroys many good souls who might otherwise have made their fortune from a career in selling. The same thing happened to me, and this is why I desperately want to tell you about it so that you too might become a real whiz at selling.


Here's What Happened To Me:

I had made some progress as a salesman in the retail trade. It is much easier when prospects actually walk through the front door of a store as they expect to be sold a product otherwise they would have kept walking. My feelings of success in retail where grossly overrated, because I truly believed that I could sell anything to anyone - I was in for a big shock. The world of selling on a commission-only basis is far removed from selling in a store. It's the toughest place to break ground, and usually only the truly hard-nuts crack it.

My initial success in retail came from selling fridges powered from an internal heated element and not a motor. Therefore, it seemed natural to stay in that product field to progress my sales career as a commission-only sales person. What that means is that you do not get paid a salary, you only get a predetermined commission on the actual sales you make yourself. It's a tough field for most.

However, I took such a job selling upright food freezers on credit terms door-to-door. I worked solidly for a two whole days and sold . . . nothing.

Every door that opened when I rang the bell, was slammed in my face once the prospect knew I had called to sell them something. I was just simply demoralised and had to admit defeat to myself. I took my sales kit back to the company sales office to quit the job, but was called into the Sales Manger's office.

"Okay, so you want to quit?" He asked

"Yes. I'm sorry but this job is heart-breaking for me. No one wants to listen to the pitch, and every door is shut in my face". I explained.

"How many calls did you make today then?" He enquired

About thirty in all. I covered four blocks but not a single taker.

"Okay". He continued. "So you got 35 people who said "NO" is that right?"

"Yes that about the size of it. I responded".

"Will you do me a favour? Go out tomorrow morning and find 95 people who say "NO". That's all I am asking you to do. You will not be trying to make a sale, I just want you to mark down in your call sheet, 95 people who say no to the deal. That's all. Will you just do that for me tomorrow, before you finally quit and before I can return your kit deposit?" He suggested

"Well I don't quite understand why, but I need the sales kit deposit desperately now so I suppose there's no choice". I replied.

The following day I trudged around the streets knocking on doors as he had suggested, and marking off every "NO" on my call sheet. Late into the afternoon I had made about 70 calls and just about had enough of it all. I went into a small cafe for a hamburger and coffee feeling completely dejected, but I still had 30 calls to make, and I needed to get my kit deposit back, so there was no real choice unless I chose to be dishonest and mark the sheet as completed.

However, for some reason I decided to be honest and complete the remaining calls. That was at just past 4pm and found myself still on the patch at 8.20pm having made eight sales.
I just could not believe that I had cracked it.

With a spring in my step I walked into the Sales Office the following day with eight signed orders complete with initial payment checks.

"You made it then?" Asked the Sales Manager knowingly.

"If you did as I asked you should have five orders". He continued.

"No, not five, but eight orders signed and paid". I said with pride and not without a little arrogance.

"You've done well" He said. "The average is five percent of calls made and that's what selling is all about. For every 95 No's there will be five Yes's. That's how it works." He continued.

My commission amounted to $125 per deal. So with eight orders I had earned a thousand dollars for a day's work. From that point forward I never looked back, my career in sales was only just beginning.

There is a certain way to sell door-to-door which I had also learned and which requires no actual "selling" as such. The method is ideal for non-sales people and those who were like myself - scared stiff of being constantly rejected. I call it "The Drop-Card and Search Method". If you would like a complimentary copy of the eBook just fill out the enquiry form at my website at http://www.themartuk.com and I'll be happy to send you a download link for the complete book.

I would also love to hear from other sales people who have a story to tell, or a technique they have used. Selling can be a lonely job, but immensely rewarding. Sales people are the most interesting people I have ever had the pleasure to be associated with. Good pitching and good luck.


Article by Harry S Richards. Founder of Beauforts PC Trading.

How to market your Home Business

Marketing, as contrasted with advertising, is a long-term enterprise. It takes a substantial amount of time compared to other efforts but is likely the most important aspect of your business. The first step in your marketing efforts should naturally be a plan. And the foundation of your marketing plan is a very specific goal that your Home Business is trying to achieve. This goal should be as vivid and well thought out as possible. Marketing is the force which will launch your Home Business toward your goal and make the best possible use of your budget in addition to the most effective use of your time, which is really your mosr precious assett.

When you work as an independent consultant or home business, you yourself are totally responsible for marketing your entity. In essence, there is not really a team to call upon for your marketing requirements. But you seek precisely the same result, which is enhaced awareness of the product or service offered by your specific Home-based Business. This being the case, then of course a certain quantity of salesmanship is needed in this hyper-competitive and global marketplace that we currently find ourselves in, regardless of the nature of your business.

Likely the single most overlooked element of this marketing and salesmanship is in the follow-up and follow-thru. There is follow up with your current base and also with your potential customers. The fact is that many businesses simply don't follow up enouph with their customer base(don't ask me why). When following up with your potential customers you should get a much better success ratio compared to when you initially contacted them. And by no means should you not follow up more than one time if needed.

You will need to choose the time intervals that you would like to follow up with your customers/prospects. You want your prospect to not forget about you and to have sufficient time to look over your offer. You also should have a tracking system of some style already in place. Be ready to send in more information when asked for it.

It is so very important to retain your customers since it generally costs a lot of time and/or money for every new customer. Cross selling or back-end selling is also crucial for this reason.

There are actually many ways you can go about marketing your Home-based Business which are either free or ultra low cost. A good place to start is in Jay Conrad Levinsons' Guerrilla Marketing series of books. It is no secret that a key to growing a business, and especially a new Home Business, is marketing. The internet, for example is full of these free or low cost methods.

Offline marketing methods that are low cost include distributing newsletters with your product or service and contact number listed inside, trade shows, brochures and bulletin boards to name just a few.

Finding a Niche

If you don't find a niche market for the product or service you offer, you will have a difficult time being successful. Most newcomers who wish to do business on the Internet often market to everyone they can find with the expectation that everyone will do business with them. This is the same as throwing mud against the wall and hoping some of it will stick. They have not yet found their niche market.

What is niche marketing?
A niche market is composed of individuals and businesses that have similar interests and needs, which can be readily identified and that can be easily targeted and reached.
Finding a niche for your business means finding a great product or service for a highly targeted audience.

Here's the process to find your niche business:
1. Find a niche product or service you are passionate about. This will greatly improve your chances of being successful. Why? Because it's the only way you're going to be able to devote the kind of time and effort to create a meaningful web site, build up the right traffic, generate worthwhile income, and enjoy what you're doing.

2. Choose a niche product you are knowledgeable about. Reflect on what skills, hobbies or products you know the most about. If you don't have the knowledge yet, then choose a niche product that you would love to promote, and then spend the necessary time to research it, so you can eventually become an expert in your marketing field.

3. Define your niche market - do the necessary research to see if there is a market for your niche product. To create a profitable business for your niche product, you need to ask yourself these questions:

a) Is there sufficient demand for it? - If you choose a field that is too broad it may be hard to stand out from the competition. For example, camping equipment could be your niche product. Well, unless you are a large corporation such as Sports Authority (a large retail store in my town), you won't stand out from the crowd. However, a more highly targeted niche product could be Coleman Camping Equipment.

b) Keyword research - use keyword tools such as the overture suggestion tool (http://inventory.overture.com/d/searchinventory/suggestion) or word tracker (wordtracker.com) to find how many people are searching each month on keywords related to your niche product.


Here's an example:
According to overture (at the time of writing this article), the keyword phrase "camping equipment" was searched 76164 times in one month. If you do a search on Google.com for camping equipment you will find 1,610,000 web sites show up - heck, that's too competitive.
However "Coleman camping equipment" generated 1242 searches in one month according to overture. Google.com shows 93,200 competing websites. That's much better though still somewhat competitive.

Tip: Notice there are not many web sites (even the top ones), that have "Coleman camping equipment" in their titles. This is just one of the ways to obtain a high ranking on the search engines for your newly targeted web site. This will then provide lots of targeted traffic to your site.

c) Take a survey - you may already have products or services that you selling to your customers. If so, ask questions within your survey about what product or service would help your customers business. If it can help them save time by gaining more knowledge or automating tasks, you could have a winner.

d) Create Your Own Unique Selling Position (USP) - study your competition to find out what they emphasize about the product which makes them stand out from the crowd. Then decide on something that will make your business unique from the others. It could be something unique about the product (i.e. discount Coleman camping equipment) or you could choose a more highly defined target market (i.e. Boy Scout organizations and clubs throughout the USA that use Coleman's camping equipment).

4. Build and promote your web site - to develop a profitable web site for your niche product you need to create a number of informative pages that will not only attract visitors from the search engines, but inform and move them to purchase from your site.

Niche marketing is the key to developing a profitable business that will make you stand out from the crowd. By doing the necessary research and building an informative web site, you will become an expert in your niche marketing field.

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The power of thinking small online!

I know what you're thinking.

There must be a typo error, because everyone's talking about the power of thinking big online.

Obviously, thinking big is good. But do not under estimate the power of thinking small.

Here's what I mean:

If you want to make $100,000.00 in a year online, is it easier to achieve it from one source of income, or 10 online source of incomes that can give you $10,000.00 each a year?

The answer? Both are correct. But I'd rather take the second choice by thinking 'small' of creating 10 income streams from the internet to achieve that.

My justification?

It's easier for me to create an income stream that can generate $10,000.00 a year online for me than thinking 'big' to create ONE income stream that generates $100,000.00.

If I can create ONE income stream easily, what's stopping me from creating another 9 similar income streams from the internet to make $100,000.00 a year?

You might disagree with me because you probably say that staying focused on one income stream is easier. That's fair and I absolutely agree.

But, I'll still choose to create 10 income streams because my risk of failure is 10 times less.

Assuming I choose the first choice to make $100,000.00 using ONE income stream.

What happens if I fail? Simple. I lose everything in that one year.

But if I create 10 income streams, I can afford to fail as much as 50% of my income streams and yet, I'll achieve 50% of success. Sounds ironic, yes?

Don't get it wrong. I'm not preaching to be negative of preparing to fail, but I'm preaching reality on how to minimize risk to be successful.

Taking small steps is always easier than taking big steps.

Exercise
1. Calculate the Cost of the Lifestyle that you want (Don't forget to add up savings and inflation)
2. Thinking in small business. How many small business would it take to make that sum up that amount of money (have a time constraint or a deadline on when you want to achieve that specific amount of money)
3. Take Action, Set up your small businesses

Can you use hypnotic like statements to sell more products?

As I become more successful with my internet business I have become interested in ways to move my business to the next level.

Besides pumping more money into advertising it occured to me that increasing my closing percentage on my websites to the visitors I am getting would be a free way to make more money without spending more money to do it.

Writing better copy in my ads and on my websites itself surely would help me reach this goal.

I know in off-line sales that it is not only what you say, but how you say it. To achieve the same results without the benefit of voice inflection will require getting my prospective customer into an almost hypnotic state of mind.

First let's define what an hypnotic state of mind is.

"A trance like state in which a person responds readily to suggestions. Attracting and holding an interest as if by a spell."

O.K. But how do I do that?

If you can tell your readers what they are probably thinking, feeling or doing as they read your ad copy their thoughts will usually trigger their own subconscious mind to bring out these feelings or actions.

O.K. How do you do that?

One way is to add hypnotic sentences into any ad copy. You may have to change one or two words so it relates more to the product or service you're selling.

Here are 10 hypnotic like sentences that you can use to get your prospect more into a buying mood.

If after reading these you feel the urge to go and buy something check out my make money at home website Team-Schuman.Com here:
http://www.team-schuman.com

Just kidding. O.K. here are the 10 hypnotic sentences.

1. As you're scanning over this ad copy, you are beginning to imagine using our product and enjoying all the benefits it brings.

2. After you read this short ad you will feel like your problems are almost completely solved, all you will have to do is order.

3. As you're skimming through this, you're beginning to think you have nothing to lose and everything to gain by trying out our product.

4. The more you understand just how valuable our product could be to your life, the less you think about delaying this important purchase.

5. As you keep reading this ad copy you are feeling more and more compelled to experience all the benefits of our product.

6. As every word you read on our website you start to understand just how much our product could benefit your life.

7. The more you keep reading the more you feel it would be a waste to let this opportunity slip by.

8. You don't know it yet but, at the conclusion of this ad, you will feel driven to order and experience all the benefits of our product.

9. The more you review our website the more you begin to find yourself getting very excited about our product and starting to feel the urge to buy now.

10. You don't realize it yet but, in a few short minutes you'll realize that you can't put off this vital purchase and then you'll be yanking out your credit card.


Does this stuff actually work? The only way to know for sure is to give it a try in your ad copy and on your website pages.

If people really do start breaking out their credit card more often or even a few extra times then it is worth the effort to learn how to use hypnotic sentences to sell more of your products.

Time Management Tips for Solo Entrepreneurs

Does it seem like everyone and everything is vying for your attention all at once? It can be hard for solo entrepreneurs to know what to do first, let alone try to find the time to get caught up. Here are some time management tips that will help you to stay on top of it all:

1. Put your to-do list in writing and prioritize it. Studies show that people who write their lists down are 90% more likely to complete their list than those who do not.

2. Be realistic about how long it takes to get things done. Block out a reasonable amount of time on your planner, especially if it’s an appointment where there’s driving time to consider.

3. Schedule time with yourself, without interruptions. If that means closing your office door and letting your voicemail take
phone messages, then that’s what you need to do. Do this at your most productive time of the day. Are you a morning person? Start your day out with some quiet time by yourself, when you’re the most productive and focused.

4. Don’t multi-task. That’s right! These days, people have found that they’re much more productive when they’re allowed to focus on one task at a time, rather than constantly juggling a dozen different projects at once. Think about it ¬ don’t you feel like you’ve actually accomplished something when you can cross things
off your list?

5. Are you a “yes” person? Learn to say no. Sometimes adding just one more thing to your to-do list means staying at work an extra hour. Ask yourself if you really have the time and energy to handle one more task. Don’t guilt yourself into it, especially if you’ll feel resentful later, for having done it.

6. Do you work at home? Don’t let common distractions sidetrack you. That basket of laundry will still be there at the end of the day.

7. Try to combine like tasks. If you have lots of phone calls to make and emails to respond to, make all of the phone calls first, then tackle the emails.

8. Keep all your contacts in one place, within easy reach. Do whatever works for you, whether you keep an address book in your day planner, in Outlook, or in your Palm. You need to have fast and easy access to phone numbers and email addresses.

9. Use waiting time productively. When waiting for an appointment or traveling, catch up on reading trade magazines, writing correspondence, or jotting down creative ideas for marketing your business.

10. At the end of each day, plan for the next day. Write down tomorrow’s to-do list, prioritize it, and then clean off your desk.